Project: Create a viral marketing campaign to generate online buzz for new products
The RV Spy Guys were created simply as an expirement. Monaco Coach Corporation needed to generate some buzz for an upcoming show and wanted to do something different. The expirement was to create an inexpensive media campaign, and use JUST the free powers of the internet to see how many eyeballs we could get on it.

How did it work?

The initial video worked VERY well! It got a lot of press, generating a lot of viewers who wanted to see more from the characters. It brought in a lot of web traffic and show visitors. Thanks to its initial success, two additional episodes were filmed, and we even created t-shirts for fans of the videos.

For additional information about the series, click here »

Read an example of some of the press the series received, click here »